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Business Spotlight: Pronto Rebrands With a Diverse Menu

The Deer Park Avenue casual Italian restaurant renames itself to reflect a changing style.

Gaspare Marrali and his father Anthony Marrali always knew their culinary niche in Babylon Village was a little bit different. Although Pronto was initially billed as a regional Sicilian Italian eatery, over the six years of operation the family-owned restaurant had become increasingly diversified.

"We've always had a popular happy hour, with half-priced drinks, and a small plates bar menu, and we always did burgers and steaks, but now we've changed the name to reflect the direction we've been going in," explains the younger Marrali, who manages the business. His Sicilian-born father mans the kitchen, and the family, who live in Copiague, had been considering the revamp for over a year.

"It was time to upgrade," says Marrali. "We always have to keep evolving. We've been watching the new places opening in the village, and we wanted our name and look to reflect our menu."

Bistro 111 will continue in the very casual vein of its predecessor, and the menu is more expansive, with dinner pizzas—the Pizza Barese for $12 features broccoli rabe, sausage and mozzarella cheese—joining salads, small plates and larger entrees like Sea Bass in Bianco ($21), a 12 ounce strip steak ($22), and Florentine Chicken ($17). The southern Italian bent is still evident in appetizers like Crispy Artichoke Hearts ($7) and Eggplant Rollatini ($8). A new craft beer menu will join the drink options.

A grand opening is planned for after Labor Day, with a special tasting menu and other events.

Luke Swift August 08, 2011 at 07:16 PM
<1> I just paid $22.87 for an iPad2-64GB and my girlfriend loves her Panasonic Lumix GF 1 Camera that we got for $38.76 there arriving tomorrow by UPS. I will never pay such expensive retail prices in stores again. Especially when I also sold a 40 inch LED TV to my boss for $675 which only cost me $62.81 to buy. Here is the website we use to get it all from, TagCent.com
Janet O'Brien March 21, 2012 at 07:45 PM
I have a gift certificate for $130 and now the restaurant is closed! What a rip off. Why is the restaurant still advertised on Babylon Village Patch when it is closed?

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